Communication is an important facet of life. Persuasive communication skills are essential in all spheres of life. Be it an interview or dealing with the project leader or working out a solution with a team or writing a report, getting across the point effectively is what matters. The success of an endeavor hinges on the ability to communicate effectively in today's fast paced life, everyone is asked to do more with less. In such a scenario effective communication holds the key.

Man is said to be social animal not because he socializes but he communicates. One may consider the superficial agents entailing the unmet needs of man, serving as a social bond for co-existence. Nevertheless, the supporting element overshadowing the de-facto communication being the tool of tongue and beauty of minds that relentlessly feeds it for making a heartening and ear-catching communication. Handsome is he, who owes a beautiful mind associated with lenient communication skills. The vital source of diplomacy and individual’s universal fame and acceptance rests on his capabilities; turning the inexplicable into homogenized and mind-blowing idea subsequent to, scattered facts converged and the sole plan diverged.

People in organizations usually spend 75 percent of their daily time on communication through writing, reading, listening, speaking, inter-debate etc. Effective communication is an essential component for organization success, whether it is the interpersonal intra group organization or external levels. Communication skills are as important as technical qualifications for youngsters aiming at a bright career. Communications hold the key. Poor communication skills, low confidence levels and improper body language have resulted out in the job race. The person recruited will have to deal with the global clients directly. The command over the language and accent neutralization also plays a vital role in the recruitment process. The importance of communication skills in your organization is high and should be made a priority if it is not already. The importance of communication skills exists because without communication no real or effective work could ever be carried out.
Effective communication centers round the usage of words, speed of delivery of words, pitch modulation and body language. Using the right tools to communicate the right messages at the right time can salvage crises and motivate people to work towards success. Truly said, communication works but for those who work at it. In the existing globalization scenario, most of the Information Technology, I.T Enabled Services, management institutes, public and private sector, multi-national Companies, and Public Service Commission are search for a right and suitable fresher for executive posts. Whatever be the recruiting criteria, the candidate have to satisfy the skill sets that the companies were looking for. And unanimously, the skills set that they were looking for communication skills.

Effective communication skills are very important in all aspects of life, be it work or in relationships. People in organizations typically spend a major part of their time in interacting with people. Thus it is no surprise to find that at the root of a large number of organizational problems is poor communications. This is most obvious in cross-cultural situations where language is an issue. But it is also common among people of the same culture. Also in developing social relationships, communication skills are of utmost importance. Proper communication skills help people in understanding each other and work together towards a goal.

Better relationships between your family, friends, and spouse will result from good communication as well. When you can effectively convey your feelings and listen to the feelings of others then you will be using good communication improvement skills. This allows people to feel closer to you and to feel as if they know what you want and do not want because you are able to communicate that. As a result of communication improvement skills you will have better relationships.

Often a person wants to say something but communicates something totally different through vocal intonation and body language. These mixed signals force the receiver to choose between the verbal and nonverbal parts of the message, which may not help to get ones message across to that individual because most often, the receiver chooses the nonverbal aspects. Mixed messages create tension and distrust because the receiver senses that the communicator is hiding something or is being less than candid. Thus one must understand that communication skills are not only important to develop an impression on the other person and get the required work done, but also to not get a bad idea about themselves in society.

There are a number of situations when you need to solicit good information from others; these situations include interrogating candidates, solving work problems, seeking to help an employee on work performance, and finding out reasons for performance discrepancies at work. In society it helps in judging an individual’s ability to communicate with people from diverse backgrounds.

As you can see it is very important in every aspect of your life to have good and effective communication. There is no reason why you should not focus every ounce of your energy on communication improvement skills. Communication skills will be around us forever and will continue to thrive and develop as time goes by. These effects on communication skills showed that one can interpret different things through one's communication skills. As one improves their communication skills it shows us how to talk, listen and communicate better with one another. As the world progresses we will see more people taking more time to develop this skill to their fullest. As an appealing communication plays indispensable role in bridging the distant, desperate and disheartened souls whilst laying the foundation stone of an effective and sustainable human bonds; the eternal demand of human civilization.